What is Search Engine Optimization, or SEO as it is more commonly
referred? Simply put, SEO takes your existing web site and attempts
to make it much more visible on the Internet by trying to form
a special relationship between your web site and the Search Engines.
This relationship is formed by maximizing keywords that are appropriate
to your business and developing a linking structure that the search
engines like.
When done properly, Search Engine Optimization
can propel your web site to the top of the search engines, which
in turn exposes your web site to a vast array of potential customers.
Given the fact that approximately 85% of all web sites are discovered
through search engine queries, wouldn't you rather have your web
site list in the top positions on the search engines?
Outline of the SEO program developed
by Big Juice Media: