What is Pay Per Click?

Simply put, it's an advertising system where an advertiser pays an agreed amount for each click delivered to their site from a link or listing keyed to a specific search term. Overture, Google, and FindWhat are the largest of these Search Engines.

And today, one of the most effective lead generation methods is pay-per-click marketing. Independent research confirms that advertisers receive the highest ROI from pay-for-click searches when compared to other forms of on-line advertising.

Related terms: Cost per click (CPC), Paid inclusion, Paid listings

What Big Juice Media Can Do:

1) Keyword Development - working directly with you, we select the keyword phrases that best deliver the most targeted traffic to your website.

2) Pay Per Click Bid Management - optimizing the bid process and monitoring those bids is time consuming. BJM will handle it for you, so you can focus on your business.

3) Search Engine Copywriting - BJM are experts in the Sports Betting industry and know what copy works best for various keywords for sites like Yahoo!, AOL and Google. We know all their requirements and constraints, therefore customizing your keyword advertising text to maximize its impact.

4) Reporting - we provide you with detailed reporting on your pay per click campaigns, detailing the traffic source, and your ROI. This provides you with clear, measurable results.