Key to deriving strong SEO results is the ongoing assessment of
the SEO industry, specifically in terms of research and analysis,
and how this impacts your overall SEO plan and implementation
process. This is because SEO work is never complete, as it's an
ongoing evolution that parallels the ever changing SE requirements.
Constant monitoring and maintenance is required
to maintain the top spots once acquired as other sites continuously
attempt to usurp our SERP or search engine ranking page. One of
the more important, albeit less pleasant tasks is the monitoring
of our SERP for our competitors who are using less then desirable
SEO methods and then the reporting of same.
Traffic analysis and positional reporting,
when cross referenced, provides the foundation for SEO maintenance.
Armed with the proper information we will know which pages need
to be tweaked to maximize their relative effectiveness.
And perhaps one of the most important aspects
to monthly maintenance is monitoring the latest developments from
the search engines themselves. As the search engines evolve all
successful SEO campaigns must parallel this development.
Monthly services include:
Additional optimization for new and or
modified pages
Search engine monitoring and re-submission
when necessary
Analysis of keyword ranking with edits
when necessary to restore SERP
Marketing trend recommendations to increase
conversion rates
Analysis of link building campaign
Consulting and possible implementation
of new services as they are developed
