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Wednesday, April 25, 2007

Google VS. Hakia

Over the past few years we have been hearing more and more regarding Semantic search. As more and more companies try to break this barrier we will undoubtedly see a lot of new beta testing site pop up. For example one of the most recent ones I have heard of, and tried out, is http://www.hakia.com/.

Hakia has released their beta version of “Meaning Based” search engine that is based upon proprietary semantic software. “Meaning based” search, an interesting concept and one that needed checking out so I went over to their site and performed some gambling industry related searches like sportsbook, sports betting and casino. What I received didn’t exactly thrill me.

The things I noticed right off of the bat were the results tended to be based upon having the search queries within the domain name and within the page titles. Also, I noticed a lot of low quality affiliate sites pop up which in my opinion is a step backwards in search.

Using single search phrases or queries was giving fairly standard results so I thought I would type my query in the form of a question so I asked, minus the quotation marks of course, “Which is the best sportsbook?” and again, the results were less than stellar. I received a whole host of sportsbook directory listings and gambling portal sportsbook pages. Seems to me that offering me a bunch of portal site’s opinions on what they think are the best sportsbooks falls a little short of offering me any kind of meaning. Granted, the same search on Google gives me similar results but at least I could find the occasional actual sportsbook within their results.

Bottom line here is that semantic search has a long way to go before it will threaten Google’s share of the search market. I am a firm believer in that the next evolution of search will be in the form of Semantic Search and that when this type of search is perfected it will be closely followed by a break through in true artificial intelligence.

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Name: Sportsbook SEO
Location: Port Coquitlam, British Columbia, Canada

Web Developer/Producer since 1996. I have an intense creative bent that at times can lead me down paths best left unexplored.

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